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Importance of a Call to Action

March 2, 2022

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People keep talking about CTA But what does it actually mean? how do we use them?

When new to the business world there is a whole new language that comes with it.  They keep talking about the importance of a “Call to Action”.  Sometimes people assume that everyone knows what it means but I’m here to clear up the air for you and give you some awesome CTA’s that you can use in your next post, blog, or email.  Keep reading to see some strong and effective call to action examples for your next post.

What is a call to action (CTA)?

It is the element of your advertisement that instructs your target audience what they should do once they click on your PPC ad and arrive at your website or landing page or a CTA social media.  They can be exchangeable and they serve the same purpose.

The most effective CTA words are simple but specific, and they generate a sense of urgency that motivates the user to take action. Your call to action should sell the value of your offer if it is truly irresistible.

 

5 Ways to Write an Insightful Call to Action

  1. Begin with a commandment. The purpose of a call to action is to persuade someone to take action….
  2. Make it as low-risk as possible….
  3. Make use of your writing talents to persuade others.
  4. Instill a sense of urgency in your audience….
  5. Make it stand out on the page.

Now that we know that a call to action is a request for your audience to take a certain action & is the part of your material, ad, or website that encourages a reader to do something. A call to action (CTA) is typically located at the bottom of a blog post or webpage, but it can appear anywhere on a website, including within a social media message.

Share a comment about what you learned from this blog and tag me if you use the CTA’s attached to this blog post.

 

 

 

 

 

 

 

 

 

 

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